In the domestic air-conditioning market, the industry pattern has already been determined. Gree, Midea, and Haier have become the giants of the air-conditioning industry through years of hard work. At the same time, they have tightly held the offline retail market share as a populous country. Air-conditioning products are not lacking in sales, but the air-conditioning market has become saturated, and new air-conditioning manufacturers are hard to enter the market to gain market share.
However, there is such a brand, suddenly becoming a dark horse in the air-conditioning industry. In the recent 618 years, there was a group of data showing that Xiaomi air-conditioning "half-way home" actually rushed into the second place in the air-conditioning hot list. Beyond the beauty and Gree. The ranking is only lower than the Oaks air conditioner.
I have to say that Xiaomi has moved from the mobile phone industry to develop the air-conditioning market. This is very risky, but it is also very powerful. However, careful analysis, the reasons for the success of Xiaomi, everyone knows.
The first is that the sale is through the network's e-commerce platform, which means that Xiaomi does not need to open a store online, saving a lot of economic costs, because more funds can be prepared in research and development. Xiaomi relies on the Internet to successfully counterattack and become a dark horse in the air-conditioning industry.
In addition, Xiaomi entered the home market through the popularity of Xiaomi mobile phone, and launched the small love classmates with the slogan of smart home, and through the Internet, the overall connection of Xiaomi's smart home products, closely linked, attracted many technology people and technology enthusiasts. It is also very popular for young people.