空调行业黑马,“半路出家”成功冲进热销榜第二,超越美的格力

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In the domestic air-conditioning market, the industry pattern has already been determined. Gree, Midea, and Haier have become the giants of the air-conditioning industry through years of hard work. At the same time, they have tightly held the offline retail market share as a populous country. Air-conditioning products are not lacking in sales, but the air-conditioning market has become saturated, and new air-conditioning manufacturers are hard to enter the market to gain market share.

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However, there is such a brand, suddenly becoming a dark horse in the air-conditioning industry. In the recent 618 years, there was a group of data showing that Xiaomi air-conditioning "half-way home" actually rushed into the second place in the air-conditioning hot list. Beyond the beauty and Gree. The ranking is only lower than the Oaks air conditioner.

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I have to say that Xiaomi has moved from the mobile phone industry to develop the air-conditioning market. This is very risky, but it is also very powerful. However, careful analysis, the reasons for the success of Xiaomi, everyone knows.

The first is that the sale is through the network's e-commerce platform, which means that Xiaomi does not need to open a store online, saving a lot of economic costs, because more funds can be prepared in research and development. Xiaomi relies on the Internet to successfully counterattack and become a dark horse in the air-conditioning industry.

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In addition, Xiaomi entered the home market through the popularity of Xiaomi mobile phone, and launched the small love classmates with the slogan of smart home, and through the Internet, the overall connection of Xiaomi's smart home products, closely linked, attracted many technology people and technology enthusiasts. It is also very popular for young people.

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xx小米进入空调市场的时间只有短短的一年时间。在如此短的时间内,小米空调依靠自有品牌的声誉和影响力,大力发展网络市场,最终在空调网上市场赢得了良好的声誉。成就,以及与奥克斯,美的和格力等行业巨头的竞争,人们都很欣赏。

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我相信小米智能家居的概念很快就会渗透到空调行业,也许其他品牌也会开始创建一个与自己品牌相对应的智能家居框架。至于小米当时是否仍保持优异的销售业绩,你怎么看?欢迎发表评论。

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